MIPIM 2025
Location
Cannes, France
Palais des Festivals et des Congrès
Year of execution
2025
Area
600 m2
Exhibition
Mipim 2025
Topic
Real Estate
Type
Chalet, Indoor & Outdoor, doble decker
The 2025 edition of our chalet project exemplifies our latest work in transforming a prefabricated structure into a refined, multifunctional environment designed for high-end exposition. This year’s scope encompassed both exterior and interior enhancements, with the goal of creating a dynamic space tailored for business engagement, entertainment, and immersive brand storytelling of giga projects - DIRIYAH and NEOM under umbrella of Invest Saudi.
The result is a seamless fusion of cutting-edge design, smart technology, and strategic spatial planning. Every area within the chalet was purpose-built to support diverse functions—from focused meetings to immersive experiences—making the space adaptable and impactful. The standout feature is the projection mapping and the schowcased model, which leverages next-gen technology to elevate interaction and spatial narrative. This 2025 project reflects our ongoing commitment to innovation, delivering a sophisticated environment where design and functionality converge.
Project Scope
Outdoor Design and Decoration
For the 2025 edition, the chalet’s exterior was reimagined with bold, modern elements:
• Branded Visuals: Custom graphics and signage reinforced the brand identity, creating immediate visual impact.
• Alucobond Façade: A sleek, rain-resistant cladding added durability and a refined, contemporary look.
• Geometric Forms: Striking triangular shapes introduced a dynamic, architectural edge to the overall design.
Build up Highlights
The 2025 chalet build-up was a fast-paced, high-precision operation completed in just 6 days, covering 600 m² of total built area.
The project was performed by a skilled team of 35 carpenters and 6 AV technicians, working in close coordination to bring the complex design and technology elements to life efficiently and on schedule.
Interior Construction
The chalet’s interior spans two floors, each dedicated to distinct purposes and fitted with cutting-edge technology and refined design elements.
Ground Floor: Innovative AV Technology and Creative Spaces
The ground floor was transformed into an interactive tech hub, designed to captivate and engage through cutting-edge digital experiences.
• Masterplan Showcase: A physical model of the DIRIYAH project took center stage, enhanced with projection mapping to create a compelling, immersive narrative.
• High-resolution LED screens powered by Unreal Engine delivered dynamic, real-time visuals—ideal for storytelling, presentations, and spatial simulations.
First Floor: Business and Lounge Areas
The first floor offers a professional atmosphere, balancing productivity with comfort.
• Six Meeting Rooms: Located in the DIRIYAH and NEOM zones, each room featured exclusive furniture, a custom branding, glass partitions, and full AV integration.
• Lounge & Majlis: A stylish lounge and a modern majlis provided comfortable, exclusive spaces for both informal and formal conversations.
