Exhibition Research
At the stage of project planning, we initiate on-site visits to the venues to check on everything firsthand. We examine sizes, layouts, and other special features of the event spaces. This helps us to properly forecast attendee flow and consider the specifics of each space. During the visit, we measure everything to design the project that fits the space perfectly and is logistically logical.
Exhibition research involves analyzing various industry trends to identify the most relevant and impactful events for showcasing products or services. This process includes evaluating industry reports, market demand, competitor presence, and attendee demographics to ensure alignment with strategic goals.
Effective research ensures participation in exhibitions that offer the greatest return on investment and strategic value, ultimately contributing to increased market presence and business growth.
It's very important to invest in proper exhibitions and trade shows that will in fact lead to valuable results.
We can make a dedicated research of exhibitions and trade shows that are potential specifically for your business. Knowing your preferred regions, targeted audiences, and corporate goals, we can develop a participation planning that will help your company show up in the right place at the right time.
As an outcome of our research, you receive a clear timeline, analytics and detailed recommendations for the most suitable exhibitions and trade shows. This includes key information such as event dates, locations, expected attendance, and industry relevance. You’ll also receive insights into the type of audience each event attracts, enabling you to make informed decisions about where to allocate your resources for maximum exposure.
Step by Step
Define Business Objectives and Goals
Clarify what your company aims to achieve from participating in exhibitions.
Through the identification of specific goals, such as generating leads, increasing brand awareness, launching new products, or networking with industry leaders. This step ensures that the research process aligns with your company’s strategic vision.
Identify Relevant Exhibitions and Trade Shows
Research and compile a list of exhibitions and trade shows that best match your company’s objectives and target audience.
Through the analysis of industry reports, event calendars, and specialized platforms to identify events that cater to your market, region, and industry. Evaluate the event's reputation, scale, and relevance to your business sector.
Evaluate Event ROI
Assess the potential return on investment (ROI) for each event and the feasibility of participation.
Through analysis of performance metrics, such as lead conversion rates, sales opportunities, and attendee engagement.